"On the Avenue, Fifth Avenue” honors the one avenue that most defines New York City finery since John Jacob Astor built a grand mansion on Fifth Avenue at 34th Street. Fifth soon became the only acceptable avenue for the extravagantly wealthy living in New York City. With the advent of modern architecture and merchandising, the great Fifth Avenue residences were replaced by elegant apartment buildings and the most renowned names in fashion, jewelry and accessories. Bergdorf Goodman, Harry Winston, Tiffany's and Gucci were joined by the finest hotels in the world, including The Plaza, The Pierre, the Peninsula and The St. Regis. Most important for many, here you are just steps from America's most prestigious office towers. Only the very finest buildings can offer a Fifth Avenue address, and the precious few across from the Park are the best of the best.